pay per click marketing

Pay-Per Click Marketing

Let me begin this article by asking this simple question: Have you ever considered paying a small fee for each customer to visit your site?

There are roughly 350 millions users surfing the Internet, divided in two groups: Buyers and non-buyers. How can you focus your campaign on the first group, saving time and money by removing the second group from the equation? The answer lies in a technique called Pay-per click marketing, the supreme tool in guiding qualified prospects to your web site.


What is pay-per click marketing?

Pay-Per-click marketing was designed to give website owners a precise control on their marketing campaign.

The process is simple: You place a bid on select keywords representing your products and services. Every time a search is made on theses terms, your ad appears in the right column of the results page as a sponsored link. Clicking your ad will lead the user to your site, and you pay a small fee for the referral. The visitor find a relevant site and you have a prospect interested in buying your product. Everybody wins.

Not only will this marketing strategy gives you a closer grip on your advertising budget (as you can decide how much a click should cost you), you only pay when your advertisement is clicked.


How do I start?

The trick with PPC is to write a clever and persuasive ad if you want to beat your competition. Here is what a basic PPC strategy looks like:

1. First, you need to decide which keywords you want to bid on. Write on an excel sheet all the top searches terms that describe your business or service. Add words that are relevant to your product, such as cheap, discount, low value etc…In other words, reinforce why your customers should buy from your site.

2. Second, you must decide on which platform you want your ad to appear. The two most popular are Google’s AdWord or Yahoo’s overture, as they hold about 80% of the market. Submit your ad based on your keywords, decide on a title, link the ad to your site and you’re done!

3. Finally, track your ad’s performance by analyzing the reports at your disposition. Both systems offer a high degree of accountability, offering multiple online tools to analyze your results, such as the click through and conversation rates.

No other advertising techniques provide such a well-chosen audience. Just remember that a catchy ad doesn’t sell your product by itself, as it is only a part of your marketing effort. When well managed, PPC offers the best return on your marketing budget.

pay per click marketing