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Monday, September 25, 2006

Affiliate Marketing

Affiliate Marketing

Affiliate Marketing

So you finally made it. Despite other people trying to discourage you, your web site is online, and you are anxiously waiting for the first sell. After a sleepless night, you jump out of bed and start your computer. You already see yourself laughing all the way to the banks with your moneybags....

Boom! It hurt you harder than a freight train. No sales yet! Worse is, you open your wallet, only to see old receipts. Hmm, how will I be able to sell my products if I can even afford a marketing campaign?

That person was me, 4 years ago. Yes, I found a way to promote my product through the web, and sold a few. My sales and marketing campaign didn’t cost me a dime…yet I was able to reach a global audience in a few days only. How? By discovering one of the most reliable marketing technique on the Internet, called affiliate marketing.


What is affiliate marketing?


Affiliate marketing is one the oldest method of selling your product. The method of operation is simple: You have an affiliate that sends customers to your web site, and when a transaction is made, the affiliate gets rewarded with a small fee for the referral.

Let’s pretend your company is selling a fitness supplement. The Internet is all new to you, and experience is not on your side. You will try all-day to make a single sale, turning in circle on the Internet in the forums and discussion board, pushing people to buy your product. Why waste your time when you could be doing more productive tasks?


This sounds good, but what are the benefits?


The biggest plus about affiliate networking is you will only be paying the referrer when a sales transaction is made, so your investment remains safe until the last minute. Since your salesman has every reason to reach as many people as possible, you know your brand will be exposed before tons of possible customers, all for your company’s benefit.

Every company needs a mercenary sales force. They have the network and the knowledge that you don’t have, and would take too long for you to acquire.



Ok, how do I join?


The early days of affiliate networks were a mess. Spam, pop-up, fake web sites…referrers were constantly trying to cheat the system. There were little control from the web master on the affiliates, and this was deteriorating the service.

Now in 2006, business owners can now join affiliate networks that will safely manage their campaign for them: All you have to do is open an account, give your web site url, and that’s it. We recommend clickbank, and fastclick.

A recent survey indicated that 84% of online business reported a 20% growth after using affiliate marketing. What are you waiting for?

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